AI Built For Senior Living Sales & Marketing

Find and Convert More of Your Ideal Residents

Trusted by professionals at

At Occulytics, we are focused on harnessing the power of AI to answer one question:

Why are 92% of your leads not moving in?

We deliver AI-powered solutions that identify high-quality leads in your CRM and help you attract more ideal prospects.

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Resident-Centric Data Platform

AI is Only as Powerful as The Data Behind It

At the core of Occulytics, is the industry's most powerful, resident-centric data platform—designed exclusively for the senior living industry.

1.9M

Active Residents

Total Move-Ins

65M

Influencers

17+

Billion Data Points

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OUR SOLUTIONS

AI-Powered Solutions for Sales and Marketing

Lead Intel

Real-Time Lead Scoring and Enrichment in Your CRM

Analyzes every lead based on proximity, financial, and lifestyle alignment
Prioritizes prospects most likely to convert
Validates and enriches contact information automatically
Seamlessly integrates with your existing CRM

Increase conversions by focusing on high-potential leads

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Lead Gen

Hyper-Targeted Direct Mail

AI-generated lists that identify prospects most likely to choose your community
Reach both potential residents and their key family influencers
Go beyond zip codes with proximity, financial, lifestyle, and life stage targeting
Supercharge response rates with up to 10X increase vs. traditional lists

Reach prospects most likely to choose your community

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Market Intelligence

Resident and Influencer Profiles, Trade Area, and Competitive Analysis

Deeply understand your residents and their influencers
Identify competitive overlap and market opportunities based on actual resident data
Analyze move-in share, financial, lifestyle, and life stage vs. competitors

Make data-driven decisions about market positioning and growth opportunities

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Consulting

Break Down Data Barriers. Unlock Better Decisions.

We build integrated data systems and AI-powered analytics that turn scattered information into strategic advantage.

Automation and AI

Advanced technologies that automate tasks, predict trends, and continuously improve processes to support growth.

Data Strategy

Tailored approaches to harness data for resident insights, market analysis, and strategic decision-making.

Data Infrastructure

Building integrated, secure data systems that centralize information while ensuring compliance and scalability.

Reporting and Analytics

Automated tools delivering real-time insights through customized dashboards with actionable recommendations.

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Use
Cases

See What’s Possible With Occulytics

Discover how AI-powered insights drive results across sales, marketing, and strategic planning.

Sales

Focus your team on leads most likely to convert with AI-powered lead scores and enriched contact data that appear directly in your CRM.

Marketing

Generate hyper-targeted direct mail campaigns that reach both potential residents and their key influencers most likely to convert.

Investor Strategy

Make data-driven decisions about market positioning, competitive landscape, and growth opportunities using insights from actual resident and competitor data.

“A scalable, AI-driven service management platform designed to transform IT for mid-market companies, helping reduce costs, improve IT efficiency, mitigate vulnerabilities, and increase end-user satisfaction and productivity.”

Richard C. Ricks

Managing Partner & CEO

“Challenging the status quo helps us stay nimble and relevant. Occulytics data helps us do exactly that by validating historical narratives of seniors housing markets and competitive assumptions.”

Janine Witte

SVP Sales & Marketing | Senior Lifestyle

“The Market & Lead Intelligence data from Occulytics provides a differentiated view on markets. Using real move in data, Occulytics has helped us validate competitive sets, benchmark performance, and provide in-depth understanding on how to compete and optimize our leasing strategies.”

Kathryn Wrightsman

VP Asset Management | Green Courte Partners

“We rely on Occulytics to build custom AI and automation solutions for our business. Our experience with them has been detailed, efficient, and transformative. They are experts, and we look forward to continuing our partnership.”

Ryan Chase

Executive Managing Director & Head of Market Strategy | Blueprint

“Occulytics has been a wonderful new partner, providing excellent consulting services and expert project management support. Their team is highly knowledgeable, detail-oriented, and consistently delivers recommendations that drive efficiency and success.”

Stephanie Stobie

Director of Marketing | Inland Construction Group

“Thanks to the detailed insights and multiple layers of customer patterns in the Occulytics reports, we were able to quickly pinpoint untapped market opportunities for our communities. Moreover, the data is accompanied by clear explanations and direct access to the Occulytics team, ensuring you're never left to interpret the data on your own.”

Ben Spies

SVP Development & Finance | DMK Development Group

Find Out How You Can Unlock Insights With Occulytics

Ready to increase move-ins?

See how Occulytics can help your sales and marketing teams find and convert more of your ideal residents.

TRUE CONNECTION COMMUNITIES® is a registered trademark of GCP IV SH Management, LLC. Used herein under license from GCP IV SH Management, LLC.